Laura Clink
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A bold and futuristic brand that is designed to empower women, giving them the choice to either top-up or take off their makeup with one product



Many women are overly conscious of how others perceive them and can be each other’s biggest critics, so the aim was to create an inclusive brand that focuses on empowerment rather than judgement.

The unique jelly texture of the product can be used to either add minimal coverage or to remove makeup, offering women the freedom of choice depending on their needs that day. The Fearless brand is honest and casual, with no false claims or ‘in your face’ advertising.

The goal is to start a conversation.

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