Shedding a light on London’s depths for Lost Rivers Brewery

Although most of London’s rivers are now buried as sewers, their memories remain. Lost Rivers are on a mission to create great craft beer, inspired by the stories of the lost and the forgotten. The challenge was to craft an identity and packaging system that would stand out amongst the vast range of competitor brands, whilst channeling an activist spirit that champions the underdogs of society.

Lost Rivers Brewery

Services:

Brand Identity
Packaging
Digital Design

Completed at 48.1

Featured in Dieline

The wordmark uses a typeface based on weathered street signage in Soho, London

Each beer represents the history of a lost river

Delving into the vast history of the rivers uncovered many tales and visual cues, which are brought to life through the striking collages that sit front and centre on the cans. Every element of the brand has been designed to invite intrigue and curiosity, offering further storytelling for those who do ‘look beyond the surface’.

Manhole covers, the portals to the lost rivers, were a source of inspiration and bespoke designs for each beer are applied across packaging.

Merch with a purpose; these 'Get 1 to Give 1' socks support the forgotten members of society by donating a pair to the homeless with every purchase.

Let's chat!

If you’d like to talk design or make an enquiry, please don’t hesitate to reach out. If based in London, catch-ups over a brew are also welcomed. 

[email protected]

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