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A house wine that celebrates the unique history of The Laundry

As a new bistro opening in the heart of Brixton, The Laundry was in need of a house wine range that celebrated the heritage of the magnificent building in which it was set. Dating back to the 1800s and operating as a launderette for over a hundred years, the building had a rich history from which to take inspiration for the design solution. This inspired the purchase of an old laundry mangle, which was transformed into a makeshift letterpress to create the unique and textured labels that celebrate the pressing of wine, laundry and letters.

The Laundry

Services:

Packaging

Completed at 48.1

Featured in Dieline

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The Laundry; set in a renovated Edwardian Launderette on Coldharbour Lane

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Type inspiration; 1800s laundry advert featuring the mangle

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A different pressing of 'New Press' was used for each of the red, white and rosé

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More work

Palm Canyon WinesBrand, Packaging

FabricNanoBrand, Digital

Lost RiversBrand Identity, Packaging, Digital

Spazi StudioBrand, Digital

Let's chat!

If you’d like to talk design or make an enquiry, please don’t hesitate to reach out. If based in London, catch-ups over a brew are also welcomed. 

[email protected]