Toto is a plant-based dog food for environmentally conscious pet parents who are considering, or already reducing their own meat consumption and want to reflect their choices through their beloved pooch. With an ambition of inspiring the next generation of dog owners to dare to be different, the brand adopts a loud and proudly unexpected design solution.
Scope
Brand Identity, Packaging, Art Direction
Illustration
Ellie Broatch
Art Direction
Maddie Holden